All About Making Money

You’ve decided to invest money in banner ads, but you’re not sure how much to invest and where? The following guidelines will help you figure out a banner ad strategy that brings in business while cutting advertising costs: Before paying for any banner ads, you’ll need to figure out who your target audience is. Construct a buyer profile using such factors as age, income level, education level, and gender. If you don’t have the statistical information to figure this out on your own, you may want to make use of sales analytics software or a marketing expert. In any case, you’ll want to place banner ads where they will be seen by those who fit your target audience. If per chance your site sells sexy boots, you’ll need to buy banner ad space on sites frequented by young women. If you’re selling modest leather pumps, you’ll want to target mature businesswomen.

You might also want to consider remarketing (also called retargeting). You can take a lot of the guesswork out of banner ad placement by using a retargeting service. The retargeting service actually identifies and follows guests who visited your site, posting your banner ads on random pages the guest lands upon. You may not have snagged a sale from that guest the first time she visited your site, but you may get her to return and make a purchase if your ad crosses her line of site enough. Instead of paying a slew of sites to place your banner ads on their pages, you’ll pay the retargeting service to follow visitors who already proved interest in your wares by choosing to visit your site that first time.

Build affiliate partnerships. If you provide kickbacks to affiliate partners, they will build sites, post content that leads visitors to your sites, and post your banner ads on their sites. A simple way to do this is to offer monetary bonuses to partners who send traffic to your site, as measured by click-throughs, sales, or delivery of contact information. The best part about this strategy is you pay only when their efforts have paid off.

This is by no means an exhaustive guide to using banner ads, but hopefully it’s gotten you going in the right direction.